Mindseed - Edulatte

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Increase brand impressions of Mindseed on Google

Mindseed

Objective

Promote their online activity sessions

One of the leading groups of kindergarten schools, Mindseed is spread across Mumbai, Navi Mumbai, Thane and Pune. Our digital marketing professionals ensured to elevate the brand’s digital presence by increasing brand impressions on Google, prompting their online activity sessions, lead capturing, and helping to push an increase in the admission process. At Edulatte our main task was to redefine the online presence of the company by using industry standard digital marketing practices.

Brand Reminders among parents of toddlers

Lead Capture

Admissions

Target Audience

Male / Female in the age group of 25-28

Working Parents of toddler

Parents of Toddlers

Locations India 4 cities with 40 center locations

Platform & Strategy

20%

Top Funnel

YouTube

20%

Mid Funnel

Google Display
Influencers
Brand Collaboration

60%

Mid Funnel

Google Search
Remarketing
Facebook
Instagram Shiksha

Learnings

1.

Interactive widget lead from helped to increase landing page conv rate from 7% to 12%

2.

Call only ads increased the lead count for the low lead flow centers

3.

IQuality, Parent Child ratio, Amenities & Peer reviews play vital role in decision making

4.

IQuality, Parent Child ratio, Amenities & Peer reviews play vital role in decision making

Outcome

Average Monthly Stats

1 Million

Reach

250 Leads

Per Centre

5% – 7%

Admission Rate

5% – 7%

Admission Rate

5% – 7%

Admission Rate

Creatives

Clients