Podar Jumbo Kids - Edulatte

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Podar Jumbo Kids

Objective

The constantly growing network of education institutions includes a wide spectrum of Pre Primary schools under the brand name of Podar Jumbo Kids. Edulatte worked on pushing the performance marketing strategies with google marketing, display ads and using influencer marketing for a larger audience reach. With interactive widget leads, we helped the brand generate a good landing page conversion rate.

Brand Reminders among parents of toddlers

Lead Capture

Admissions

Target Audience

Male / Female in the age group of 25-28

Parents of Toddlers

India 7 cities with 18 center locations

Platform & Strategy

80%

Google
Search Remarketing
Facebook
Instagram

20%

Google
Display Discovery Ads
Mom Influencers

Learnings

1.

Interactive widget lead from helped to increase landing page conv rate from 7% to 12%

2.

Call only ads increased the lead count for the low lead flow centers

3.

IQuality, Parent Child ratio, Amenities & Peer reviews play vital role in decision making

Outcome

Average Monthly Stats

1 Million

Reach

250 Leads

Per Centre

5% – 7%

Admission Rate

Creatives

Clients