Weschool - Edulatte

Weschool

Objective

Established in Mumbai in 1977, WeSchool or Welingkar Institute is a B-School that has been continuously transforming students and professionals to industry leaders preparing them to lead the markets they choose to foray into. With Edulatte’s digital expertise we have managed to increase the online presence of the brand, and increase awareness amongst professionals and students, generating organic leads to increase admission percentage.

Increase awareness among last year graduate students, working professionals

Leads

Increase Lead to Admission percentage

Target Audience

Male / Female in the age group of 21-24

Graduates – BMM, Bcom, BA, Bsc

Working professionals looking for PG program

Locations
Mumbai & Pune

Platform & Strategy

10%

Top Funnel

YouTube

20%

Mid Funnel

Native Platforms – Times Native Instagram Video Campaigns

70%

Mid Funnel

Google Search
Remarketing
Facebook
Instagram Shiksha

Learnings

Interactive widget lead from helped to increase landing page conv rate from 7% to 12%

Call only ads increased the lead count for the low lead flow centers

IQuality, Parent Child ratio, Amenities & Peer reviews play vital role in decision making

Outcome

Average Monthly Stats

1 Million

Reach

250 Leads

Per Centre

5% – 7%

Admission Rate

5% – 7%

Admission Rate