Hyper-Local Focus, Scalable Outcomes
About The Brand
Mindseed
Mindseed & Foundree are futuristic preschool and daycare brands operating across 40+ centres, committed to early childhood education through innovation and individual attention. Each centre is designed to be a nurturing, child-first learning space.
Client Brief
Brief From Mindseed
The mandate was to drive high-quality preschool and daycare enrollments across 30+ Mindseed centres, each with its own unique catchment area and lead targets.
The goal was to achieve this at a tightly controlled cost per acquisition, without compromising on lead quality or localised effectiveness.
The Catch
Mindseed operates in a micro-market model, where each centre competes in a tightly defined catchment area. The digital battleground in these zones is intense, with an average of 4–5 established preschools fighting for the same audience. Standing out wasn’t just about visibility – it was about local relevance, precision targeting, and cost-effective lead conversion.
Solution
The Edulatte Strategy | Built for How Education Works
- We locked in Google Business Listings dominance with precision-targeted P-Max campaigns, ensuring each centre stood out in its specific neighbourhood.
- Launched full-funnel brand films – capturing real classroom moments, kids in action, and the vibrant energy of Mindseed’s learning environments running across Meta
- To fuel consideration, we deployed pincode-level native campaigns on Taboola and Quora, placing Mindseed in the middle of everyday parent conversations.
- For performance, our search strategy evolved, starting with manual CPCs and scaling into automated bidding, backed by offline conversion tracking. It allowed us to grow smartly, keeping our cost-per-lead within control.
- Meta campaigns took a creative-first approach, highlighting USPs like teacher-child ratios, safe infrastructure, and strong parent testimonials.
- We added call-only campaigns to improve immediate parent connect, helping convert intent into conversation faster.
- Our dynamic landing pages, powered by our in-house content modulation engine, adjusted content by user intent, driving 9–12% conversion rates.
- We didn’t just stop at the ad interface; we deployed call centre optimisation that helped improve our lead-to-enrollment ratio, giving our funnel the final polish it needed.
The Result
Across 43 centres, we generated over 3,500 leads with a solid 50% qualification rate. Our hyperlocal targeting and optimised funnel strategy led to a 20% lead-to-centre visit ratio, while keeping cost-per-enrollment at 80% of the client’s target CPA.