Hyper-Local Focus, Scalable Outcomes

medium_EduLatte-01 (1).jpg

small_EduLatte-01 (1).jpg

thumbnail_EduLatte-01 (1).jpg

EduLatte-01 (1).jpg

Mindseed &amp; Foundree are futuristic preschool and daycare brands operating across 40+ centres, committed to early childhood education through innovation and individual attention. Each centre is designed to be a nurturing, child-first learning space.

Mindseed

About The Brand

<ul><li>We locked in Google Business Listings dominance with precision-targeted P-Max campaigns, ensuring each centre stood out in its specific neighbourhood.</li><li>Launched full-funnel brand films – capturing real classroom moments, kids in action, and the vibrant energy of Mindseed’s learning environments running across Meta</li><li>To fuel consideration, we deployed pincode-level native campaigns on Taboola and Quora, placing Mindseed in the middle of everyday parent conversations.&nbsp;</li><li>For performance, our search strategy evolved,&nbsp; starting with manual CPCs and scaling into automated bidding, backed by offline conversion tracking. It allowed us to grow smartly, keeping our cost-per-lead within control.</li><li>Meta campaigns took a creative-first approach, highlighting USPs like teacher-child ratios, safe infrastructure, and strong parent testimonials.&nbsp;</li><li>We added call-only campaigns to improve immediate parent connect, helping convert intent into conversation faster.</li><li>Our dynamic landing pages, powered by our in-house content modulation engine, adjusted content by user intent, driving 9–12% conversion rates.</li><li>We didn’t just stop at the ad interface; we deployed call centre optimisation that helped improve our lead-to-enrollment ratio, giving our funnel the final polish it needed.</li></ul>

The Edulatte Strategy | Built for How Education Works

Solution

MINDSEED/FOUNDREE

Driving Enrollments Through Sector-Led Strategy

medium_EduLatte-02 (1).jpg

small_EduLatte-02 (1).jpg

thumbnail_EduLatte-02 (1).jpg

EduLatte-02 (1).jpg

Welingkar Institute’s Family Managed Business (FMB) Programme is a specialised course designed to empower second- and third-generation entrepreneurs with the tools, mindset, and strategies to grow and scale their legacy businesses.

Welingkar (FMB)

<ul><li>We began by deep-diving into the competition and identifying high-conversion industries such as manufacturing, jewellery, real estate, textiles, and restaurants – sectors most likely to benefit from the programme.</li><li>Targeting strategies and creatives were then designed accordingly, deployed across Meta and LinkedIn to reach decision-makers within these sectors.</li><li>Webinars were hosted with experts from these industries to drive awareness and relevance.</li><li>The landing page was strategically optimised to showcase success stories and case studies from these industries, improving both trust and conversion rates.</li><li>On Meta, testimonial-driven creatives were used to resonate with the entrepreneurial journeys of family business successors, building emotional and aspirational connect.</li></ul>

WELINGKAR (FMB)

Niche Targeting, High-Value Leads

medium_EduLatte-03 (1).jpg

small_EduLatte-03 (1).jpg

thumbnail_EduLatte-03 (1).jpg

EduLatte-03 (1).jpg

Welingkar Institute’s Media and Entertainment Programme is a specialised course aimed at preparing young professionals for dynamic careers across marketing, PR, content, event management, and other creative verticals within the media industry.

Welingkar (Media & Entertainment)

Top of Funnel – AwarenessTo instil trust and build institutional credibility, we launched professor-led videos, alumni testimonials, and celebrity-event coverage creatives across Meta and landing pages. These not only built authority but also helped shift perception and generate top-of-funnel attention.An always-on YouTube campaign reinforced awareness and expanded our remarketing pool, contributing to a 20% surge in brand search volumes.Middle of Funnel – ConsiderationWe activated native campaigns on Taboola to spark curiosity among our target audience, especially those browsing related content or exploring career shifts. The creative narrative highlighted the programme’s holistic advantage, unlike niche courses in PR or sports management, Welingkar’s course offered exposure to all five media verticals, making it a well-rounded choice for aspiring professionals.Lower Funnel – ConversionPrecision targeting via Google Search and Meta remarketing drove quality lead inflow at scale. Search ads tapped into intent, while dynamic remarketing nudged high-interest users toward conversion.Landing ExperienceThe landing page was optimised to reinforce key USPs, including its cross-disciplinary approach, student journeys, and industry exposure, increasing engagement and supporting lower CPLs across the funnel.

WELINGKAR (Media & Entertainment)

Designing a Dominant Lead Engine

medium_EduLatte-04 (1).jpg

small_EduLatte-04 (1).jpg

thumbnail_EduLatte-04 (1).jpg

EduLatte-04 (1).jpg

SILICA is a leading career institute helping students crack competitive design entrance exams like NIFT, NID, NATA, CEED, UCEED, and more. With both offline and online programmes, SILICA also offers self-paced test kits for aspiring design students across India.

Silica

AwarenessWe launched engaging Meta campaigns tailored for students, using relatable, student-first messaging to build brand connection and familiarity.&nbsp; Webinars were conducted targeting parents of students from Grades 8 to 10 to expand early funnel engagement.ConsiderationWe conceptualised and promoted a student-driven contest – Drawing N Designing – which encouraged participation and interaction from aspiring design students, creating both buzz and brand affinity.Our creatives highlighted unique course offerings and success stories to build relevance and credibility in a crowded market.ConversionWe developed a sharp keyword and ad copy strategy, structured into high-intent (coaching, classes, tutorial, admission) and mid-intent (results, test papers, sample papers) buckets. This structure helped us achieve CTRs of over 8% on search.Our conversion-optimised landing page delivered strong performance, with a 10–12% visit-to-lead conversion rate.RetentionUsing our in-house marketing automation tool, TRIPLEAD, we nurtured leads across email, SMS, and WhatsApp, ensuring timely follow-ups and consistent brand touchpoints through the funnel. &nbsp;

The Edulatte Strategy | Built for How Education Works


SILICA

Edulatte