Driving Enrollments Through Sector-Led Strategy
About The Brand
Welingkar (FMB)
Welingkar Institute’s Family Managed Business (FMB) Programme is a specialised course designed to empower second- and third-generation entrepreneurs with the tools, mindset, and strategies to grow and scale their legacy businesses.
Client Brief
Brief From Welingkar (FMB)
The goal was to drive enrollments for the FMB Programme, with a total intake of 60–80 students. The digital marketing objective was to generate at least 50% of this intake through online channels.
The Catch
The programme targets a very specific niche - second- and third-generation members of family-run businesses looking to scale their operations. With limited organic search volumes, the focus had to shift toward push-based platforms to drive high-quality inquiries from a highly selective audience segment.
Solution
The Edulatte Strategy | Built for How Education Works
- We began by deep-diving into the competition and identifying high-conversion industries such as manufacturing, jewellery, real estate, textiles, and restaurants – sectors most likely to benefit from the programme.
- Targeting strategies and creatives were then designed accordingly, deployed across Meta and LinkedIn to reach decision-makers within these sectors.
- Webinars were hosted with experts from these industries to drive awareness and relevance.
- The landing page was strategically optimised to showcase success stories and case studies from these industries, improving both trust and conversion rates.
- On Meta, testimonial-driven creatives were used to resonate with the entrepreneurial journeys of family business successors, building emotional and aspirational connect.
The Result
The campaign generated over 1,500 qualified leads, resulting in 25+ confirmed admissions. With a cost-per-enrollment of ₹40K–₹50K, the campaign successfully met its digital intake target, proving the effectiveness of precision-led outreach for niche education programmes.